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HARK & HARK
New Jersey Criminal Lawyer
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Cherry Hill, NJ 08002
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Practicing in all NJ Counties
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New Jersey Criminal Law Article By Jeffrey
Hark, Esq.
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HARK & HARK
Hark & Hark
1101 ROUTE 70 WEST
CHERRY HILL, NJ 08002
856-354-0050
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Four Loko - Caffeine and Alcohol
Beverage Manufacturer
On Tuesday, November 16, 2010, the
maker of Four Loko, a caffeinated
liquor and malt beverage, announced
the company's intent to reformulate
its products to remove caffeine,
guarana and taurine nationwide.
From this point onward only
non-caffeinated versions of Four
Loko will be available. The
company's co-founders released the
following statement:
"We have repeatedly contended - and still
believe, as do many people throughout the
country - that the combination of alcohol
and caffeine is safe. If it were unsafe,
popular drinks like rum and colas or Irish
coffees that have been consumed safely and
responsibly for years would face the same
scrutiny that our products have recently
faced. In addition, if our products were
unsafe, we would not have expected the
federal agency responsible for approving
alcoholic beverage formulas (the Tobacco Tax
and Trade Bureau) to have approved them.
Yet, all of our product formulas and
packaging were reviewed and approved by the
TTB before being offered to consumers. We
are taking this step after trying
(unsuccessfully) to navigate a difficult and
politically-charged regulatory environment
at both the state and federal levels."
For more information please go to
the following link:
http://www.phusionprojects.com/media_reformulation.html
Amid speculation that the Food and
Drug Administration would be issuing
new regulations regarding
caffeinated liquor and malt
beverages in response to recent
deaths involving these types of
beverages, the FDA instead issued
warning letters on November 17, 2010
to four makers of caffeinated
alcoholic beverages. The FDA warned
the four companies that the caffeine
added to their malt alcoholic
beverages is an "unsafe food
additive" and said that further
action, including seizure of their
products, is possible under federal
law.
The FDA's action follows a
scientific review by the Agency
which commenced in November 2009
when the FDA sent a request to
manufacturers to provide information
on the safety of adding caffeine to
their products. The FDA also
performed its own independent
laboratory analysis of these
products and found no support for
the claim that the "addition of
caffeine to alcoholic beverages are
'generally recognized as safe,'
which is the legal standard."
Experts have raised concerns that
caffeine can mask some of the
sensory cues individuals might
normally rely on to determine their
level of intoxication. The FDA said
peer-reviewed studies suggest that
the consumption of beverages
containing added caffeine and
alcohol is associated with risky
behaviors that may lead to hazardous
and life-threatening situations.
IF YOU WANT TO SCHEDULE AN
APPOINTMENT, I WOULD BE HAPPY TO
MEET WITH YOU ANYTIME.
Sincerely,
Jeffrey Hark
Hark & Hark
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